The New Football Pools

Client:

The New Football Pools

Brief:

To rebrand the Littlewoods pools as The New Football Pools, developing a new brand identity for the football fantic
communitiy.

Execution:

After several rounds of concepts and development The New Football Pools logo was chosen. The style manual, website and various games logos were then designed. The Premier 10 games were included in the weekly sports supplement at The Daily Telegraph which boosted revenue for The New Football Pools and increased sales of the paper.

Role:

Designer/Art Director

Football Pools

Online Banners

 

Football Pools1

Style Manual

 

new-football-pools

On Field Graphics

 

Football Pools2

Style Manual Of The Football Pools Trust -(Mother Company)

Football Pools3

Website Design

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