The O2 (AIG)
To encourage foot traffic through the O2 Dome, through an innovative experiential campaign.
Multiple O2 branded vehicles positioned at major train stations around London. Each car was fitted with an interactive LCD display on the roof which served as a scanner for barcodes printed on promotional cards. Scanning revealed the winners of various prizes which were to be collected at the O2 Dome.
Concept Development / Designer
Tags: The O2
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