The O2 Launch

Client:

The O2 (AIG)

Brief:

To encourage foot traffic through the O2 Dome, through an innovative 
experiential campaign.

Execution:

Multiple O2 branded vehicles positioned at major train stations around London. Each car was fitted with an interactive LCD display on the roof which served as a scanner for barcodes printed on promotional cards. Scanning revealed the winners of various prizes which were to be collected at the O2 Dome.

Role:

Concept Development / Designer

O2 site

Various Press Ad, Billboard & Poster ads

 

O2 site1

Experiential Campaign

 

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