$1,000,000 Dollar Weight Loss Challenge

Company Name:

Million Dollar Challenge

What We Do:

The Million Dollar (weight-loss) Challenge is the country’s largest weight-loss challenge in history with $1,000,000 up for grabs! The challenge will run for 16 weeks through pharmacies across the country.
Open to the public, the challenge philosophy is about instilling simple and sustainable health behaviors aimed at mass participants. At the end of the challenge one winner will receive $1 million as judged by an expert panel.

Top Three Things to Communicate Through the Design:

#1 $1,000,000 up for grabs!
#2 The biggest Weight-loss challenge ever!
#3 You have to be a part of this sensation.

Our Target Audience:

The challenge aims to target overweight and obese people around the country, although anyone may participate. Anyone visiting a pharmacy/chemist will be eligible.

We like these designs. (fonts, colors, style):

The logo must make a big & bold statement. Open to designs & colours.

Our design will be used on:

Web, Print Media, Billboard & Sign, Television,

Million dollar